Running What You Pay For

Race fees are increasing in local running events. This year's registration cost for the annual Stanchart Marathon Singapore, for example, had stand at a maximum rate of $80. But it's not just a trend in Singapore alone. Registration cost for the famous ING New York City Mararthon had risen to USD $207 (SGD $252), a price gap of $139 from its 2000 edition. Runner's World even quoted that the event's race fee is "rising much faster than inflation..."

Such economic trend is inevitable. As race events seek to improve in both quality and the number of participations, more money will eventually be invested for the overall success of races.

According to an analyse of cost by Runner's World on the Green Bay Marathon, Wisconsin (USA), race fee distribution cost is at its highest, at USD $16.92, for staffing which includes payrolls for race directors, volunteer training, overtime payments and apparel for staff. In following is participant expenses which funds for elites' incentives and event goodies like T-shirts & medals. The rest of the costs went into equipment rentals, finances, security, office fees, advertisements, promotional events, F&B and course expenses.

Therefore, it's ironic that public demands for a well organized inaugural event and / or an improved edition of an annual race might have play a part in the increased fees. Once this is understood, it's pointless to make a credible complaint based solely on hefty price tags when much resources will be dedicated towards meeting the event's strategic goal, that is, an enjoyable race for the people.

Inflation in race fees cannot be avoided in modern times but while you will paying more than usual, it's reasonable expectation for organizers to ensure a value-for-money experience.

Participant feedbacks must never be snubbed or inadequately responded to especially when valid points are made which could determine the success of a race. Organizers have to refrain from over-promising and conduct a race which is within their means, ability and budget. Event details should also be made available at the earliest date possible .

The recent Malaysian Energizer Night Marathon had been widely tarnished for its poor course layout, insufficient race support, shortage of goodies handouts and the seemingly blatant ignorance of its race director. Another local race, an upcoming half marathon in mid July, received flak for a case of misleading advertisement and the rather late announcement that the distance will be ran in 2 loops... with four U-turn points.

In retrospect, some of the most successful running events were based on the fact that organizers did the best with what they had and could afford and provided sufficient information for participants' knowledge. Glowing reviews had been given for races like the MR25 Ultra & the Twilight Challenge, both loop ultramarathon events, for good race support and the strong atmosphere of camaraderie though the events were held within a restrictive course.

However, it's important to note that these are after all, smaller-scale events. As a running event grows in its area of operation, a larger load of problems will be taken into consideration and must be properly dealt with. Judging by the moderate success of the Stanchart Marathon in 2010, it can be a case study for similar scale local races in future.

*For more, check out 'Inner Workings: Race Fees', an article on the August 2011 edition of Runner's World.